When using LinkedIn to improve your business and build connections, staying true to your brand is crucial. We’ll explain how organizations can take full advantage of LinkedIn and share tips for getting the most out of this powerful professional and business platform. With 50 million weekly personal and professional LinkedIn users, the platform presents opportunities to find jobs, recruit talent, publish and share content, promote products and services, and much more. This article is for small business owners interested in using LinkedIn to benefit their businesses.Īs the professional world continues to adopt online networking and information sharing, job seekers and businesses are leveraging LinkedIn, the well-regarded business and employment-focused social media platform.Showcase Pages let you spotlight specific parts of your business and share content with a targeted audience.To make the most of LinkedIn, share and create posts relevant to your followers and build sponsored ads to further promote your brand and products.A LinkedIn company page can help your business find and recruit top talent.

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