Number of monthly active users: 2 billion.Ad revenues continue to climb regardless of the gloom and doom about reach - this highlights how Facebook ads are a staple of marketing at large.Following last year’s social media demographic data, younger consumers continue to flock to TikTok and Snapchat versus Facebook and Instagram.Note that time spent on Facebook has actually fallen (from 38 minutes per day to 33 minutes) over the past five years despite overall social media usage spiking.Despite ongoing controversies, “adpocalypses” and emerging competition, Facebook still remains the largest social platform among consumers and marketers.Takeaways from Facebook demographics for 2022 Gender: 43% female, 57% male (no data on other genders).Number of monthly active users: 2.91 billion.How to define and reach your target audience on social media.The most important social media metrics to track.How to effectively plan your social media campaigns step-by-step.With these demographics in hand to inform personas and targeting, check out these guides to refine your process: These numbers are based on the latest research and social media statistics available at the time of writing.Īnd as an added bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy. Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?”īelow is our list of must-know social media demographics for 2022 (and beyond). Social media demographics: the numbers you need to knowįrom choosing your priority platforms to conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention.

Specifically, you should focus on where your customers are.Īnd while you may think you know which networks matter most to your target audience, 2022’s numbers might surprise you. With more networks available than ever before, you need to spend your time and budget wisely. The importance of a data-driven social strategy can’t be overstated - up-to-date demographics are crucial to marketersīecause the social space is constantly evolving. Looking for the latest social media demographics for 2022?

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